Stop being the best kept secret in your industry
You have spent years building a successful career or business. Yet when someone lands on your LinkedIn profile it doesn‘t reflect the leader you are.
Maybe you have been avoiding LinkedIn, worried it is self-promotional or damaging to your reputation.
But staying quiet while the world shifts fast has its own cost: Your expertise is valuable but you're invisible to the right people.
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The speaking invitation goes to someone with half your experience but twice your visibility.
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The board seat conversation never starts because the right people don‘t know your name.
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Someone else gets clients or interim roles because they showed up first.
Every portfolio career opportunity goes to the person who is visible. And right now that person is not you.
I change that by building your LinkedIn personal brand that grows your reputation at scale, creates demand for your expertise and attracts keynote speaking invites, clients, advisory, interim and board roles.
I use the exact strategy behind my results:
80%
Inbound requests
30+
executives & founders supported in building LinkedIn personal brands
120+
senior professionals supported in their career growth
Top Voice
LinkedIn Top Voice since 2024
Why you need to build a portfolio career
A portfolio career works like an investment portfolio. Instead of relying on one company, you monetize your expertise and diversify income across multiple income streams of board seats, consulting projects, clients, speaking gigs, interim roles, and entrepreneurial ventures.
However, it's not only about how you earn, but why. You design income streams that support the life you want. Whether that’s more time with family, the freedom to travel, or space to focus on health and learning.
When career and life align, work stops competing with personal priorities.
Why LinkedIn is non-negotiable
Building a portfolio career only works if people know, trust, and like you.
And it starts with building reputation at scale through marketing your values, expertise, and opinions.
With LinkedIn's organic reach and professional context it makes it the most effective platform to do that. It's where investors, clients, employees and partners actively look for new ideas and people to work with.
Why personal branding matters
A personal brand with a strong reputation on LinkedIn builds trust before you enter a room and creates demand for your expertise.
Think of it like this:
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You get invited to give a keynote at a conference.
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A headhunter approaches you about a board seat.
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Companies book your services without negotiating fees.
It’s never been easier to build a portfolio career. It’s also never been harder to face the competition. Your reputation decides who chooses to work with you.
I got you!
61% of founders and executives say a strong personal brand matters more than a CV. Yet most don't have time to build one consistently.
That's why 1 in 5 leaders have already missed an opportunity because their online presence didn't reflect their expertise.
That’s where I come in.
I build your LinkedIn personal brand for you - from LinkedIn strategy to ghostwriting.
01
Kick-Off
We start with a 90-minute workshop to clarify your goals for your portfolio career, define your story, and positioning for your personal brand
02
LinkedIn Profile Update
Based on the Kick off, I turn your LinkedIn profile into a landing page for your expertise, services, and credibility, including a professional banner.
03
LinkedIn Strategy & Content Interview
I develop a LinkedIn strategy tailored to your goals. Each month, we’ll have a 60-minute content call to extract your unique insights, ensuring every post is authentically your voice. If you prefer to work asynchronously, you can share your thoughts via WhatsApp voice notes.
04
Ghostwriting LinkedIn Posts
Based on the content interview, I write 3 posts per week in your tone and aligned with your goals. You share photos or videos. I select what fits and create visuals if needed. You review the posts. Once approved, I schedule them in your account.
05
Engagement
Building a portfolio career on LinkedIn needs you too. Stay active through comments, messages, and add relevant connections. Plan 30 to 60 minutes a day to stay visible and grow your network.
06
Support & Analysis
At the end of each month, I review your LinkedIn performance and adjust the strategy if needed. If questions come up, you can reach out via WhatsApp for async support. We can also think bigger across newsletters, articles, and books. I guide you through the process.
My clients become visible and in-demand within 90 days.
"I knew LinkedIn was valuable, but I didn’t have time to post consistently. Lisa changed that. She built my LinkedIn strategy and writes posts that get engagement. Now, I’m attracting clients and speaking engagements through my profile without stressing about content."
Managing Director, Consulting
“With Lisa’s ghostwriting support, I’ve grown my followers and engagement on LinkedIn. I now have 3 - 4 calls with potential clients every week.”
Daniel Fiedel, Founder & CEO, Sales:On
"Lisa quickly captured my voice and goals. The posts she writes feel like me, just sharper and more strategic. Since working with her, I’ve seen more profile visits and was invited to speak at two industry events."
Founder & CEO, Tech Industry
Your personal brand investment
Hey, I'm Lisa
For years, my identity was tied to my PhD. After finishing, I took a consulting role. It looked like success on the outside. But on the inside, I felt empty.
I stayed in a role that wasn’t me because I feared failing expectations. Until I quit my job to build a portfolio career that finally fits me.
Now I work as a LinkedIn Ghostwriter, Portfolio Career Mentor and Fractional L&D Consultant. I get booked as a speaker, became a LinkedIn Top Voice, and share my expertise on podcasts.
And because I built my portfolio career through my LinkedIn personal brand, I live between Germany, Gran Canaria and Bali and structure my routine around client work, CrossFit and Hyrox races.
On LinkedIn, I share my journey of building my portfolio career and help you build yours (even if you are in your current role).
